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3. Unilever Uk Ltd (Dove)
Dove brought several ads one contains statistics and views throughout the breastfeeding in public places. New ads was appeared round the periodicals, social media, and you can Dove’s own internet site. Many criticised the language, such “put them aside”, as it might remind grievance of breastfeeding. Some was plus alarmed that adverts might prompt forgetting crying newborns. Shortly after listening to people, Dove issued an enthusiastic apology and you may subsequently drawn new advertising and amended their site.
cuatro. Suits Internationally Ltd
Match’s advertising, featuring a beneficial lesbian couple kissing passionately, seems again in our list of very reported throughout the advertising. We gotten comparable complaints last year, when it was # 3 towards our very own record, in the whether or not the ad was also sexually direct having students so you can discover. We governed after that your offer didn’t cross the line. Across the 24 months, brand new ad has drawn almost 1,two hundred complaints.
5. McDonald’s Restaurants Ltd
McDonald’s introduced a tv offer featuring an effective boy and his mommy speaking of their lifeless dad. Regarding dialogue, the latest boy became significantly disturb when he discover pair parallels between him while the dad you to definitely their mom discussed.
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