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Because the field of search engine optimization is so new, most people don’t learn SEO from a traditional 4-year college program. Backlinks from highly authoritative, trusted websites act as a vote of confidence that can boost your website’s authority in the eyes of search engines and users. When done right, on-page optimization can help search engines like Google figure out how your webpages relate to individual search queries and lead to better rankings. On-page SEO refers to anything you can do on-site to improve your search engine rankings and/or visibility. By knowing which keywords and phrases are most relevant to a website’s content or business, you can make targeted SEO campaigns to rank for those specific terms. As an expert SEO, you know how to look at a website and figure out where it can be improved so that it gets more traffic and ranks higher on major search engines.

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