What Is a VDR for Marketing?

VDR is a secure repository that allows authorized users to interact with data and documents via mobile apps or web browser. A VDR is equipped with advanced software features like document indexing and full-text searching along with favorites, endless scrolling, auto-renumbering and infinite scrolling. Additionally, activity logs are built-in to provide transparency and accountability. They track and report all user actions as well as the date and time.

VDRs are most commonly used for M&A transactions, due diligence, and investor parties, but they can be used by any business which requires sharing sensitive information with other stakeholders. Investment bankers make use of VDRs to exchange contract details with prospective buyers and investors in a secure online setting. VCs and private-equity firms are also business leaders that use a VDR to share and organize huge amounts of information. Legal teams also leverage VDRs to collaborate on VDR product development strategy to collaborate on complicated agreements for business and regulatory filings.

Top-rated vdrs used by marketing companies concentrate on security to protect confidentiality and integrity of data, with features like encryption both in flow and at rest multi-level authentication strategies, discrete end user permissions as well as document-level defenses such as watermarking or disabled printing. They also focus on compliance with regulations to ensure that their platforms meet the stringent standards of the industry, including HIPAA, CCPA, and GDPR.