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Data is essential for companies to make informed business decisions. The world of business is changing rapidly and companies must be able to take decisions based on reliable data. Tools for business analytics like predictive modeling and forecasting help organizations identify opportunities for growth, improve efficiency of operations, and much more.

Business analytics is an area that is focused on the analysis and interpretation of current and historical data to forecast future trends. This assists in making informed decisions. It involves using tools like predictive modeling data mining, data mining, and forecasting simulations as well as developing visualizations of data that present the results in a simple to digest format. Business analysts have excellent communication skills to convey their findings and conclusions to other managers.

NewVantage Partners’ 2020 report revealed that the ability of a company to implement business analytics techniques was the most important factor in its success as well as future competitiveness. But, many companies are still unsure of how to use the analytics-driven strategies to improve their efficiency of their businesses and increase their profit margins.

Business analytics professionals can help organizations to streamline processes and improve efficiency by identifying inefficiencies, bottlenecks and areas to improve. They can also make use of data-driven marketing strategies to increase sales.

You’ll acquire the knowledge you need to be a data-driven leader by taking an online course in business analysis. Through interactive lectures, hands-on tasks, and real-world case studies this online course will train you to collect, analyze and visualize data to find patterns that are hidden and develop more efficient business strategies. You will also learn to utilize important tools like Tableau, Python, SQL as well as other crucial tools. You’ll connect with Harvard faculty and other students throughout the course through live classes as well as virtual office hours and networking events held between and after your studies.